Campaign Bolsters Recruiting of Scientists


Media Relations / Scientists/ Pharmaceuticals



The competition for scientific talent in the pharmaceutical industry was fierce. This company wanted to call attention to the quality and size of its research operations so that it could compete for the best talent against the larger research organizations located nearby



Five site expansions and the opening of a day care center were packaged to communicate the ambitions and growth of the company. Each expansion phase was celebrated with a building opening crafted to appeal to a different target audience (recruiters, university opinion leaders, state and local politicians, scientists, employees). At the same time the media outreach effort achieved front-page attention in the Connecticut media. All of the events raised the company ’s visibility and cemented its reputation as a leading employer in central Connecticut.



Connecticut Magazine named the company one of the top employers in the state.